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Managing Brand Equity: Capitalizing on the Value of a Brand Name
Aaker, David A.
$93.80
In Stock
Building Strong Brands
Aaker, David A.
$61.65
In Stock
The New Mainstream: How The Multicultural Consumer Is Transforming American Business
Garcia, Guy
$28.75
In Stock
Win The Crowd: Unlock The Secrets Of Influence, Charisma, And Showmanship
Cohen, Steve
$50.00
In Stock
Nation Of Rebels: Why Counterculture Became Consumer Culture
Heath, Joseph
$32.60
In Stock
Launch It!: How to Turn Good Ideas into Great Products That Sell
Miller-Davidson, Molly
$28.75
In Stock
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Ariely, Dan
$53.85
In Stock
Ethical Theory and Business
Beauchamp, Tom L.
$270.00
In Stock
The Undercover Economist: Exposing Why the Rich are Rich, the Poor are Poor--and Why You Can Never Buy a Decent Used Car!
Harford, Tim
$71.30
In Stock
Going Broke: Why Americans Can't Hold Onto Their Money
Vyse, Stuart
$51.90
In Stock
Governance, Consumers and Citizens: Agency and Resistance in Contemporary Politics
Bevir, Mark
$248.00
In Stock
I Want It Now: Navigating Childhood in a Materialistic World
Bee-gates, Donna
$32.60
In Stock
Flock and Flow: Predicting and Manging Change in a Dynamic Markeplace
McCracken, Grant
$53.85
In Stock
The Economics of Consumer Credit
$106.65
In Stock
Consumer Behavior
Blackwell, Roger D.
$617.15
In Stock
Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results
Phillips, Ellen Haygood
$28.75
In Stock
The Complete Tightwad Gazette: Promoting Thrift As a Viable Alternative Lifestyle
Dacyczyn, Amy
$48.05
In Stock
How Much Is Enough?: The Consumer Society and the Future of the Earth
Durning, Alan
$28.75
In Stock
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